RALEIGH, N.C. (Oct. 4, 2006) – Continuing its push to bring advanced High Definition expertise and capabilities to the Southeast market, Serious Robots announces its recent investment in the Sony SRW-5500 HDCam SR deck.

“So many of our clients are now working in HD for spots and long form, so the addition of the HDCam SR equipment makes sense for us,” said Bill Blankinship, executive producer at Serious Robots.

According to Blankinship, the new gear will allow the post production company to service both high-end ad agencies and the regional production community.

“Agencies who work in HD can really benefit from having HDCam and HDCam SR capabilities right here in this market,” said Blankinship. “The equipment will also serve producers and shooters who need a local resource for format conversions, down converts, up converts, future proofing and archiving.

According to Serious Robots editor Scott Roy, the new gear is in high demand. “Banking on the idea that our clients could benefit from finishing with us in HD has proven to be a wise investment. Now that we have it in place, we’re seeing a stronger push to create, edit and finish in HD.”

Serious Robots recently completed projects in HD for clients including Sony, Xyience, Littermaid, Travelocity and DiscoveryHD.

Serious Robots, a division of Trailblazer Studios, is one of the Southeast’s top commercial post production companies. It provides all aspects of editorial, animation, post and visual effects to companies in the commercial, music video and other industries.

www.seriousrobots.com